PRIVACY POLICY.

This Privacy Policy aims to establish clear, concise and transparent communication about the collection, use, processing, storage, etc. of personal data relating to VOLA'T BOUTIQUE customers. Within the meaning of this Privacy Notice, "VOLA'T BOUTIQUE customer" means former, current and potential customer or user of products offered by VOLA'T BOUTIQUE, visitors to our official website and/or members of our loyalty program.

Data collected on the website
This policy applies only to information collected on the website www.volatboutique.com . VOLA'T BOUTIQUE uses Shopify to power our online store. We collect two types of information from visitors to our websites: (1) Personal Data and (2) Non-Personal Data. "Personal Data" is information that personally identifies you and that you provide to us, such as your name, address, telephone number, email address, and sometimes your Internet Protocol (IP) address. We may collect this information when you create a profile on our websites, visit our websites, register for our loyalty program, complete a purchase, or give a review. "Non-Personal Data" may be technical in nature. It does not personally identify you. Examples of Non-Personal Data may include, but are not limited to, cookies, web beacons, and demographic information.

Why do we use your personal data?
We use your personal data to provide you with the information, products and services that you request or purchase from us online. In this context, we use your personal data to process your purchase order and payment transactions and to manage your deliveries, complaints, returns and refunds in a safe and effective manner.
Purchase order and payment data collected for the above purpose will also be used, under certain conditions and limitations, for marketing, business development and analysis purposes and to detect fraud and theft in connection with online and offline sales and to comply with applicable laws.

We will also use your personal data to generate and send advertisements and promotions, including style and shopping recommendations, notifications, information, surveys, requests for reviews and invitations through multiple communication channels. Advertisements, promotions and other direct marketing communications will be distributed according to your preferences via email, text messages, phone calls or postal mail, as well as displayed on your social media channels or web browser. To optimize the online customer experience, we provide you with personalized advertisements and promotions resulting from algorithmic analysis and predictions of your preferences, interests and behavior.
How do we use your personal data?
We only use data obtained directly from you, when you created your account, purchased with us, signed up for our loyalty program, subscribed to newsletters, gave feedback, contacted technical support or interacted with us in any other way. 

VOLA'T BOUTIQUE works with advertising partners such as Facebook, Instagram, Snapchat, Pinterest, Tik Tok and YouTube for social media advertising and with Google for online advertising networks such as Google Ads and Google Marketing Platform.

Advertising partners use data provided by us and collected from cookies and other technologies to predict your preferences and interests and take this into account when choosing advertisements in advertising spaces mediated through their online advertising networks. This is an industry standard practice commonly known as "retargeting". Retargeting allows us to run advertising campaigns that are as relevant as possible to you and measure the efficiency and reach of advertising materials, but also to measure the performance and efficiency of advertising partners' campaigns.

Advertising partners use cookies and similar technologies to track your use of our websites and services by accessing data stored on your device or in apps. Each advertising partner is responsible for their own part of the processing as controllers, including (if any) international transfers of personal data.

Sharing personal information
We use Shopify to power our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy . 

We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

What is the legal basis for processing your personal data?
The processing of your personal data for marketing purposes is based on our legitimate interest if you are a customer, member or account holder.

If you are not a customer, member or account holder, we will first obtain your consent before preparing and sending you advertisements, promotions or other marketing communications.

How to exercise your rights
You have the right to exercise your rights against VOLA'T BOUTIQUE over such personal data vested in the possession and control of VOLA'T BOUTIQUE. The personal data held by us is data obtained directly from you when you created your account, purchased from us, signed up for our loyalty program, subscribed to newsletters, gave feedback, contacted support or interacted with us in any other way online or offline. You have, at any time, the right to withdraw your consent for marketing purposes, or to object to it if the processing is based on our legitimate interest.

Your consent to withdraw or object to future marketing communications means a cessation of all future advertisements, promotions and other marketing messages originating from VOLA'T BOUTIQUE, including the underlying processing of personal data for this purpose.

However, if you continue to receive marketing communications from us displayed in your social media feed or web browser, this is a matter entirely between you and your platform provider.

You may revoke your consent or opt out of receiving further marketing communications by the following means:

  • Follow the instructions in each marketing post/email.
  • Edit your VOLA'T BOUTIQUE account settings
  • Configure the privacy settings on your social media account and browser, or
  • Contact customer service
How long do we retain your data?
VOLA'T BOUTIQUE will process your data no longer than necessary to provide you with advertisements, promotions and other direct marketing messages.

We will stop processing your data for marketing purposes once you have closed your customer account, loyalty program or membership by actively opting out of further marketing communications from us. Thereafter, your data will be permanently deleted.

Restriction of age
The Site is not intended for persons under the age of 18. years. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with Personal Information, please contact us at the address below to request deletion.
Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at volatboutique.com or by mail using the details provided below:
PO. BOX 219
VEGA ALTA PR. 00692